Stress relief is the fastest growing market
Ready to drink calm beverages are the fastest growing trend in functional drinks, with demand rising as shoppers actively seek stress and anxiety support off the shelf.
Trend Hunter just scored the category 9.2 out of 10, spotlighting Australia's SAVVY Calm Sparkling Water as the product leading it.
Formulated by nutritionists with high dose L-theanine, magnesium and schisandra, it eases stress without drowsiness, and SAVVY boasts the most awards of any Australian food and beverage business.